What’s does JackRabbit do?  

JackRabbit is Where Fit Happens. We are a running specialty retail company with over 60 stores across the country and a large online presence.  We help any runner, athlete, walker and expert stretcher. We offer products for runners, cross-trainers, cyclists, swimmers etc., but we mainly provide expert gait analysis and a customized, personal fit for shoes while delivering a local-feel within each of our stores and online. We’re a company filled with runners, crossfitters, coffee drinkers, couch potatoes, gamers, pro athletes, college stars, high school legends, moms, dads, dog lovers, cat lovers, and especially runs-over-lunch lovers, all working together to help people who love fitness.


Tell us about your role in JackRabbit?

I am a Digital Merchandiser here in the corporate office. My role involves putting product on the site, working with the vendors (like Nike, Asics, Brooks, etc.) with incoming products and the big launches, collaborating with the marketing team on how to push these and other deals, and much more. Like everyone in our company, I wear many different hats every day, but being surrounded by people equally enthusiastic about fitness makes the team wall-sits for a month just as enjoyable as the surprise doughnuts in the break room.


Tell us about the beer styles you are submitting this year?

We made a Citrus American Pale Ale called Papa Bill’s Pale Ale, named after our CEO and President Bill Kirkendall! He’s our leader, our head jackrabbit, and the one who inspires us to take on the day and earn our carrots.


How and where did you brew your beer?

We worked with Co-Brew, who were wonderfully helpful in teaching us all about the brewing process while making it extra fun.


What do you plan on doing with this year’s championship Trophy?

Probably should drink some energy drink mixes out of it so we can make it through the holiday sale season, but we’ll probably run it across the country to all our stores, Forrest Gump-style.